— Audrey HepburnEvery girl, at some point in their life, has dreamed of her wedding day, even just a little; The prince charming, the romantic setting, the flowers, the dress! We have all grown up with our princess idols, whether it be your fantasy Disney princesses; the lovely Miss Sleeping Beauty or the beautiful Belle and her beast, or the old, romantic black and white movie stars of Miss Monroe's era that we grew up watching with our mothers.
On a day-to-day basis, we may not feel our most glamorous. Some of us are juggling work and a family, as well as wedding planning! Our beauty regimes have been forced to take a bit of a backseat during these hectic times. But at the back of your mind, you know you can rest easy and trust that by the time the big day rolls round, you will transform into a stunning creature of pure, bridal beauty, inspired by your romantic icons.... [read more]
A veil will complement and enhance any style of wedding dress, instantly adding an air of innocence and epitomising the traditional idea of a fairytale bride. You only have to conjure up an image of Grace Kelly in her stunning cathedral veil when she married Prince Albert of Monaco to understand why many brides feel compelled to wear one on their wedding day – especially as they are often family heirlooms, handed down through generations. But it’s important to remember that some lengths are more flattering to certain dress styles and figures than others.
Blusher - Measures about 20in and is traditionally worn over the face and sits just below the chin.... [read more]
Tulle, once reserved for bridal veils, is now a hot trend in the bridal design industry and is sure to take over in 2014. We love tulle and have jumped on this fabulous new trend! There is always more than one way to wear a dress and we have used the softest of tulles to create sophisticated overskirts that barely cover the delicate detailing of our gorgeous lace gowns underneath. This versatile fabric is the backbone of the illusion neckline, an ideal option for brides who want to reveal their décolletage but still want to be modest. While in other designs we have left the tulle (or French net) free from adornments. Other styles are embellished with everything from crystals to metallic beads to fine lace.
In addition to incorporating stylish adornments, we have also created stylish skirts by using layer upon layer of the transparent fabric to create soft, full ball gowns and understated A-lines; complementing any blushing bride.
Trending tulle Augusta Jones gowns include: Carolyn, Joolz, Paola, Maria, Juno, Daphne with tulle over-skirt, Lois, Judith and Amy.... [read more]
Princess cuts are perfect for pear-shaped girls. The full skirt hides wide hips and shows off your best bits, while the waist line will bring in your waist to make it look super tiny, giving you a balanced silhouette. Steer clear of tiered, trumpet and mermaid cuts, as these will emphasize wider hips and make your shoulders appear smaller. If you are only slightly pear shaped, but you can’t resist anything other than a mermaid cut, choose one with sleeves or off the shoulder straps. This will balance your shape and give the illusion your shoulders are wider, creating the hourglass look.
Here is a selection of our favourite gowns perfect for pear shaped beauties...
Sian... [read more]
"One of the top-selling designer brands in the UK, Augusta Jones have present a fresh and contemporary approach to designer but affordable wedding gowns. The label’s success at White Gallery is proof that retailers are looking at quality and on-trend styling"
-Bridal Buyer magazine.
Our 2014 collection has just been launched world wide and we couldn't be more excited! Soon you will get the chance to try on our much anticipated, beautiful new collection in stores with a massive range of styles available.... [read more]
Blush has been slowly creeping it's way through the world of fashion; from the high street right up to bridesmaid dresses and wedding themes. It has become a real trend for 2013 and looks to be an even bigger one for 2014. So far it has made a real dent in the world of bridal design and designers are finding it hard to resist including at least one blush dress within their collections this season. Celebrities around the globe have opted for the warmer hue for their 'I do's', such as : Jessica Beil, Reese Witherspoon and Anne Hathaway. It is the trend that has caused the blurring of lines between classic bridal design and couture and we LOVE IT! Blush tones give skin more of a warm glow and is a lot easier to wear than ivory and cream. The colour also goes fabulously with any colour theme for a more high-fashion style theme.
Here are some of our favourite blush gowns this season (also available in ivory and cream):
Lois... [read more]
Mix n Match - "But I want them all!" We've all been there. Every bride knows how tough it is to find their dream dress especially with SO much choice. No wonder we get confused! Lace or no lace? Straps or no straps? Train or no train? A-line or fishtail? Ivory or blush? Sparkle or no sparkle? ... the list goes on. Second guessing ourselves takes over - "Should I have gone for the other instead?" There is always a compromise that needs to be made. Or is there?
This is the BIGGEST day of our lives we're talking about! Why should we need to settle? Why can't we have tiny cap sleeves for the ceremony and then the strapless for the reception? Over the past several collections, we have slowly built a lovely and unique collection of versatile pieces to offer the bride her dream gown, in a variety of versions, for her day. All this takes is some clever co-ordination. You can cover up during the ceremony by selecting a simple 1950’s shrug; or by adding shoulder straps or simply by adding a veil. Remove these and replace your lovely strapless gown with a different top to turn your gown into a boat-neck style with a stunning key hole back. Why not add a glittering belt or simply allow the dress to stand on its own? One of our favourite looks, at the moment, is to add a lovely layered overskirt to a slim gown so you can have the lovely romantic gown for the day and the slinky gown for the evening. The options are unlimited and really up to your own individual tastes and requirements for the day.... [read more]
If you think shopping for a wedding dress is tough, try shopping for one with a baby bump. We have spent many hours helping bride's with their little bumps try to find their perfect dress and although we don't provide a maternity collection, we have many dresses that would be and have been perfect for the pregnant bride.
The best thing to do is to find a gown with the best shape and buy it a few sizes too big, so that you can have it taken in a few days before the ceremony. You don't want to find you are too big on the day! Anything empire style or high waisted works perfectly, for example: Celestine, Ashten and Majesta are all beautiful little empire lined gowns. The seam of the waist would sit perfectly on top of the bump, under the bust giving you all the support you need as well as comfort. Cyd, Kai and Ann are also perfect with a raised waist line.
Celestine... [read more]
When a bride shops for her dress for the first time, it is one of the most exciting times of her life. Seeing herself in a beautiful dress can be somewhat overwhelming and daunting too. With the wide choice available it is easy to neglect the detail on the back of the dress. The back of a dress doesn't usually seem very important at first glance, but for about an hour of your big day, it is the one thing about your dress that will have most eyes upon it.
There is no need to go completely OTT on conflicting details for your dress by adding sparkle, lace, frills, bows and ribbons! Just a touch is enough to really finish off your look and add that wow factor. If you just prefer a more simple design for the back of your dress, the option to change the construction of your dress with Augusta Jones will give you all the flexibility you need to create your dream gown. Whether you prefer straps or strapless, a lace back or keyhole back, a small V back or a deep plunging V back you really only need to focus on one idea. We have endless options for creating the ideal back that works for you.
Just chat to your local Augusta Jones representative about what options are available to you.
Accessorising our gowns is what we love most about them. Personalising the look with a shrug sash or belt will just set it off perfectly!
Pictured here we have Juno and her matching sparkly belt encrusted with diamantes, Swarovski crystals and sequins.
A lot of our belts and sashes are inspired by the Art Deco era and the styles and shapes of that time, but with a modern twist. They suit almost every gown in our range and can be a lovely change to your look from service to reception; adding a little sparkle, ready for dancing the night away.
If you are one of the lucky girls who has that enviable hour glass shape, we recommend fishtails to best show it off!
Or if you have smaller hips and want to balance your shape more, this style will do just that. By bringing focus to your hips, by flaring just above the knees, fishtails will give the illusion of a balanced shape. Your shoulders won't look too broad, as your hips will compliment them. Adding a corset will cinch in your waist even more and exaggerate the hour glass shape even more! If you're a girl with more of a straight, boy figure, a corset will give you this exact look!
The fishtail is such a sexy, elegant silhouette. Any girl would look like a bombshell on her wedding day, no matter the style of fishtail!
Macy... [read more]
Pearls, beads, diamantes, sequins, crystals and more!
There is a saying that 'less is more', but when it comes to giving your dress that special edge, an embellishment or beaded lace could be just what you are looking for. You can finish off a dress perfectly without looking too OTT!
We at Augusta Jones have always taken into account the individuality of the bride. No bride is ever looking for the same thing and no bride is ever the same! We have set out from the beginning, to give you what you want by personalizing your gown with your own little touches, to compliment your own unique style and taste.... [read more]
It's so important to go into your first dress shop with a clear, open mind. You may have collected hundreds of cuttings from magazines of girls looking fabulous in that dream dress of yours, but you won't really know until you try something on as to whether it is truly the right dress, even style for you.
We have seen so many girls come in with a set idea in their head, not that we can help ourselves really, of what they always wanted and leave while saying "I never thought I'd go for that!"
This isn't, by all means a bad thing. This is the exact reason why we design dresses in so many different styles; One style, simply does not suit all.
Juno... [read more]
Personalize your gown by adding simple yet effective details to the back. This blog posting by 'Love My Dress' illustrates this idea perfectly.
We love how the lovely bride, Jane, has accessorized her wedding gown for a slightly retro wedding in London. The slinky glamorous “Cognac” dress has satin covered buttons running down the back with an simple satin bow and a tasteful diamante brooch. To personalize this gown, Jane opted for a faux fur shrug, as did her bridesmaids, to pull off a very City-Chic look .
Eve Boutique, in Australia, have put together this stunning photo shoot showcasing our beautiful gown, Waverly.
If you're looking for beach-meets-glamour, Waverly is the perfect dress for you. Add sparkle or a belt to give it that extra edge.... [read more]
We're working hard to put together a fashion shoot for our new 2013 collection, set to be released in late October! The mood of the shoot is soft meets strong, something of which the dresses clearly reflect; Strong, clean cut lines with dramatic construction, accented perfectly with light delicate lace work.
We can't wait to show you more x
... [read more]